Nearly two decades of building things that run and last.
I know what it takes to build a business that delivers.
Hi, I’m Laura.
After falling into the financial services industry in 2008, I started at the bottom, sitting exams and working my way through every layer of the industry until I became a Certified Financial Planner.
But it was only when I moved into operations and marketing leadership that I found the thing I was actually built for.
I joined a small firm of eight and helped build it into a team of almost thirty. Award-winning. Trusted in a crowded, heavily regulated market.
But those are just the headlines. Here’s the bit that really matters.
What I actually did
I arrived when the firm had eight people. I rebuilt the brand strategy, built the marketing from the ground up, and redesigned and automated the systems and processes underneath it. Over the years that followed, it grew into a team of almost thirty and became multiple award-winning.
But the lesson I carry from that room isn't on any award. It's what I saw about what happens when a founder and their business become the same thing — how hard it is to let go of something you've built, and what it costs when you can't. And it's what I felt myself: pouring everything into someone else's vision, and realising it was never going to be mine.
I've seen the cage from both sides. That's the conviction Rosa Creative is built on — that you can build something successful without it swallowing you whole.
Then I looked up.
After years of infertility and IVF, we had our miracle. Our daughter. And I was still racing through bedtime, still obsessing over unfinished tasks, still somewhere else even when I was right there.
I could see it. I couldn't stop.
It took my grandmother, Rosa, to remind me who I was. A woman who raised eight children, lost the man she loved, and never once stopped creating. She drew little pictures in her letters to her grandchildren. She made tapestries of the places she loved. She kept her colour, even when life tried to drain it.
I named this for her.
What I bring to your business
You're not getting someone who learned branding from a course. You're getting nearly twenty years inside a highly regulated, trust-driven industry, someone who's built brands people stake their money on, and built the systems that let those businesses run without their founder in the engine room every day.
I understand positioning. I understand what makes people trust a brand and buy in. And I understand the specific trap of building something successful, then realising it owns you instead of the other way round.
That's why I do this differently. I don't just hand you a logo and a template. I realign your brand to who you've actually become, and I rebuild the machinery underneath so the business stops depending on you for everything.
Rosa Creative exists for founders who've built something real — and are ready to get their life back out of it.
A little more about Laura
Former Operations and Marketing Director
Built the brand, marketing and automated systems that scaled a firm from 8 to 30
Multiple award-winning brand strategy
Certified Financial Planner
18+ years in the financial services industry
Founder of ROSA
Ready to rebuild?
Send me a note and let's start finding your colour again.