About
Nearly a decade of building businesses that run and last.
Hi, I’m Laura.
I fell into financial services in 2008, started as an apprentice, and worked my way up through every layer until I qualified as a Certified Financial Planner. But it was moving into operations and marketing leadership where I found the thing I was built for: the combination of creativity and structure that satisfies both sides of my brain.
I joined a firm of ten and helped build it into a team of twenty-six, with managed assets growing from £100m to £339m. Award-winning. Trusted in a crowded, heavily regulated market. I rebuilt the brand, built the marketing from the ground up, and redesigned and automated the systems underneath.
But the lesson I carry isn’t on any award.
It's what happens when you and your work become the same thing. How hard it is to let go of something you’ve built, and what it costs when you can’t. I felt it myself: pouring everything into someone else’s vision, and realising it would never be on my terms.
I’ve seen the cage from both sides. That’s the passion Rosa is built on: you can build something successful without it swallowing you whole.
Then life changed.
After years of infertility and IVF, we had our miracle. Our daughter. And I found myself racing through bedtime, obsessing over unfinished tasks, my mind on work even when I was right there with the child I’d longed for.
I could see it. I couldn’t stop.
My grandmother, Rosa, a woman who raised eight children, lost the man she loved unexpectedly, and never once stopped creating. She drew little pictures in her letters to her grandchildren. She made tapestries of the places she loved. She kept her colour, even when life tried to drain it. I nearly lost mine.
I named this for her
What this means for you
You’re not getting someone who learned branding from a course. You’re getting nearly twenty years inside a trust-driven, regulated industry, someone who’s built brands over the last decade that people stake their money on, and helped build the structure that let a business run without its founder in the engine room every day. And you’re getting someone who knows the exact trap of building something successful, then realising it owns you.
So I don’t just hand you a logo. I look at the whole picture, your brand, message, operations and the way the business works around you, and work out what needs to change. Then I give you the strategy and the structure, and lead the rebuild through so it actually happens.
Rosa is for founders who’ve already built something, and are ready to get their life back out of it.
A little more about me
- Former Operations and Marketing Director
- Helped grow managed assets from £100m to £339m
- Built the brand, marketing and operations that grew a firm from 10 to 26
- Brand strategy behind multiple industry awards
- Certified Financial Planner
- 18+ years in the financial services industry
- Founder of Hatton&Co, 2017
- Founder of Rosa